According to a new market report published by Credence Research Inc “Hand Sanitizer Gel Market – Middle East and Africa Growth, Share, Opportunities, Competitive Analysis, and Forecast 2016 – 2022,” the Middle East and Africa hand sanitizer gel market is expected to The demand for hand sanitizers has gained momentum resulting from the prevalence of contagious maladies including avian flu, SARS, H1N1, and the recent Ebola virus disease. Periodic outbreak of these diseases paired with the fear of their continual pervasiveness, especially in Africa is one of the major factors driving demand for hand sanitizer gels in the region.
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As of 2015, the sales of hand sanitizer gels in Middle East and Africa was maximum through supermarkets and hypermarkets collectively in terms of both revenue. The revenue share of the segment stood at 31.2% in the same year. The trend shall prolong and the segment is presumed to hold on to its leading position throughout the forecast period 2016 – 2023. The anticipated growth in the segment will be driven by greater discounts offered by supermarkets and hypermarkets as compared to convenience stores. On the other hand, e-tailing which is relatively a newer trend in MEA is expected to witness surge in sales with the evolving digital habits of consumers during the forecast period.
As of 2015, Kingdom of Saudi Arabia represented the largest individual hand sanitizer gel market in Middle-East and Africa. The country accounted for 25.6% of the global region’s market revenue in the same year. The market growth in the country can be largely credited to use of scentless hand sanitizer gels by Haj pilgrims. Haj groups and Tawafa establishments are placing large quantities of hand sanitizer gels, at the entrances of their camps in the holy sites. On the other hand, South Africa is expected to emerge as the most attractivehand sanitizer gel market in Middle-East and Africa market during the forecast period 2016 – 2023.
The overall hand sanitizers gel market is highly fragmented in nature with existence of several regional as well as global players in the market. The hand sanitizer gel market in the MEA region is majorly governed by the presence of global companies in the region. The overall consumer care products market is competitive in nature, making the overall hand sanitizers gel market highly competitive. Major companies such as Procter & Gamble (P&G), Reckitt Benckiser, Unilever and others provide hand sanitizers as a part of their vast consumer care product portfolio. Thus, there can be seen large number of consumer care giants in the market operating across the healthcare, consumer care and home care products segment.