According to a new market research report published by Credence Research “Baby Diapers (Product – Cloth Diapers, Disposable Diapers, Training Nappies, Swim Pants) Market – Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 – 2023”, the baby diapers market in India and China was valued at US$ 40.9 Bn in 2015 and is estimated to expand with a CAGR of 6.0% from 2016 to 2023.
Browse the full report at http://www.credenceresearch.com/report/india-and-china-baby-diapers-market
India and China represent the largest markets, in terms of consumer base and volume, for different consumer products. The era of using traditional cloth diapers is rapidly exiting, especially in India and China, thereby driving the overall baby diapers market growth. The baby diapers market in countries such as China and India is majorly driven by the strong birth rate in the countries as compared to the rest of the world. Another major factor fueling the market growth is the rising awareness regarding baby care and other health issues. With the increasing discretionary income, people here tend to spend more over baby care products such as diapers, food and formula products. This has led to emergence of large consumer base in the countries thereby driving various global players in the two markets.
One of the most significant factors positively influencing the market is the rising urbanization across the two countries. Increasing number of female workforce in the countries has led to rise in need for baby care convenience. Using baby diapers largely becomes convenient for such parents thereby fueling the market growth. As a result, adoption of baby diapers and other baby care products has risen substantially in the countries in the past few years. In terms of adoption rate, India leads the India and China baby diapers market. China, however, is estimated to register high growth during the forecast period with the growing inclination towards convenient baby care products.
The baby diapers market in India and China is consolidated in nature with a few major players contributing to more than fifty percent of the total market revenue. In India, companies such as Procter & Gamble (P&G) Company, Kimberly-Clark Corporation and Unicharm Corporation grab the highest share, in terms of volume and revenue. In order to tap the huge consumer base, these companies focus on providing price competitive products and attractive packaging and marketing.
Another major area of focus for the baby diaper manufacturers is attractive packaging of the products. Attractive packaging plays crucial role in case of baby products as it largely helps driving the consumers. This makes attractive packaging is one of the most important strategies adopted by the baby diaper manufacturers. Further, due to rising penetration of online retail in the overall Asia Pacific region, companies are now increasingly promoting their products online so as to capture the consumer base.
Ø Baby diapers using advanced superabsorbent material
Ø Focus on India and China by launching price competitive products
Ø Online product promotion
Ø Brand-name promotion