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Is Google Plus Leading Social Media Networks in Content Marketing

Is Google Plus Leading Social Media Networks in Content Marketing

Most of the content marketeers and blog writers consider Google Plus to be a vital part of their content marketing campaigns.

Google Plus is fairly a new social media network, but due to the support of Google, it is doing pretty well. Nowadays, Google Plus is becoming the number one choice of content marketeers. It has nearly 359 million active users now. Which is a huge market. Even though all of these users may not be that much interactive. There are some other positive things about Google plus, which you being a content writer and a social media marketeer can never easily ignore.

Moz Finds A Co-relation between Google Plus +1s  & Search Rankings

An article on Moz noted down a direct co-relation between Google Plus +1s and the Google search engine rankings for the content posted on Google plus. Making people rethink on their previous approach to OFF Page SEO. According to the article on Moz

“After page authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beats other well-known metrics, including linking root domains, Facebook shares, and even keyword usage.”

Google is dominating the global search engine market, which makes the Google rank critical for the survival of many online businesses. Google has never revealed the algorithms it uses for ranking purposes, but there is a reason for Google Plus links and shares to be disproportionately influential. All the data of Google Plus traffic, like the behavior patterns and sources of its users is available with Google, while the rest of the platforms don’t share such data.

Matt Cutt Debunks Google Plus to Have Any Special Edge in Social Media Networks.

Matt Cutt was really quick about refusing the idea that Google Plus has any edge over the rest of the Social Media Networks. According to him, pages with lot’s of +1s have not superiority in search engine rankings. If you have some good thing to share on Facebook, it will get likes, comments, shares and it will be the same as it is on Google Plus. However, we disagree with Matt Cutt as in our personal experience, many of our post that we shared on Google Plus have always appeared on the first pages of Google search engines. Yes, I am not kidding around. Google plus has given most of our posts a lot of search engine exposure. Where our website fails to appear in the top search engine results, our Google Plus posts have always supported us by appearing even in the top 3 search results on the first page. We believe that Matt Cutt does realize the edge Google Plus has on Facebook but denial and ignorance is the only option he is left with.

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3 comments

  1. Good to see someone else is getting results from Google+..I thought I was alone.

  2. Glad to see the network is not dead yet. I'd like to see them gain strength and give Facebook a run for their money.

  3. It's not that publishers on Google+ have an edge over other networks, but rather that its easier for Google to crawl and collect data on engagement metrics within their platform, just as you stated. But the data you've mentioned like shares, links, etc, is actually totally irrelevant. It's the conversations on social media that correlate with having a strong impact with rankings.

    Google also doesn't discriminate on the data it collects from other networks, but many others have been known to block Google from crawling their pages is the problem. Google only has access to what other make available.

    Also, I agree with Matt Cutt's statement, Google does not rank based on +1's, but rather authority and influence. If you have a strong authority and influence on any given network and its information that Google can crawl, then you have a higher probability of ranking.

    What matters today is who you're connected to within your industry, and what others have to say about you, your ideas, and the content you produce. This is why we keep hearing stories about how people got the links they needed but their content still doesn't rank. While links are still a strong factor, they're only secondary to authority and influence.

    If you write an article and others who're relevant to those ideas take interest in it and engage with it, and you get relevant links to it, now it will rank.

    Ironically, I built massive brands on Google+ and have spent likely ten thosuand hours on the platform, and if I write about Google+, it ranks. If I write about Facebook, it never ranks. But I have no audience on Facebook. The keyword that matters here "Audience!" You need it, and it must be an audience that's relevant to your purpose.

    So there you have it, I just gave you the answer. The +1's are worthless, the shares have value in terms of reach, but the conversations and who you're connected to on the web are the holy grail of ranking today.

    It sucks too, because I lost a lot of links this past year by not blogging for 11 months. But my brands on Google+ are really popular so it wont be long before I get those links back. I got 100 shares for 1 article I posted in one of my communities this past week, and 85 of those shares were from G+. Authority + Influence + Links = Ranking.

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