A web content filter is software solution that allows managing access to information on the Internet through e-mail, web, or other media. It thereby allows business organizations and government agencies to provide access to the intended content on the Internet.
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Growing awareness regarding need to manage the Internet traffic and associated security concerns have compelled business organizations, institutions, and agencies to deploy web content filtering solutions on a broader scale. Need for robust network security at workplace has urged the government and federal agencies across the globe to enforce web content filtering policies and regulations. For instance, a regulation like CIPA (Child Internet Protection Act) has fueled adoption of web security solutions among schools and institutions in the U.S.
The global web content filtering market is highly concentrated, yet competitive. The top four players in the web content filtering market accounted for over fifty percent of the global market revenue share in 2014. Some of the leading players identified in the web content filtering market include Blue Coat, Inc. (the U.S.), Websense, Inc. (the U.S.), McAfee, Inc. (the U.S.), Symantec Corporation (the U.S.), Cisco Systems, Inc (the U.S.), and Trend Micro (Japan).
Other players including ContentKeeper Technologies (Australia), Barracuda Networks, Inc (the U.S.), Palo Alto Networks, Inc. (the U.S.), Bloxx, Ltd. (the U.K.), Zscaler, Inc. (the U.S.), and Kaspersky Lab (Russia) have been identified as emerging and promising players in the web content filtering market. The industry players compete on the basis of product innovation, features, and after sales technical support. Since the number of solution providers is expected to rise in the coming years, the degree of competition is expected to remain high over the forecasted period 2015 – 2022.
- Increased Web 2.0 and Email Threats
- Need For Shielding Corporate Network from Security Breaches
- Focus on Developing Multi-featured Web Content Filtering Solutions also capable of functioning as firewalls, intrusion prevention solutions, etc.
- Increase in Instant Messaging Services Driving the Demand for IM Filtering
- Enterprise Mobility Driving Adoption of Cloud-based Filtering Solutions