According to a new market report published by Credence Research a USA based firm “Head-Up Display (HUD) (Defense and Commercial Aviation, Automotive, Sports) Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 – 2022” the demand for head-up displays is poised to experience an upswing, primarily contributed by the demand from the automotive segment.
According to the research study titled “Head-Up Display (HUD) (Defense and Commercial Aviation, Automotive, Sports) Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 – 2022”, the introduction of augmented reality HUDs and low cost combiner projected HUDs are expected to revolutionize the automotive industry, extending the application base of head-up displays beyond traditional premium and luxury car segments.
Like head mounted displays, head-up displays were exclusively positioned as defense avionics in the yester years. Although General Motors first introduced HUDs for automobiles in 1988, the concept had failed to gain traction initially. By the end of the last decade, most of the automotive manufacturers had only introduced head-up display prototypes and were in the phase of pilot testing. The HUD technology in automotives was commercialized in 2011-2012, but was only confined to premium and luxury costs owing to high upfront cost. As of 2015, the technology has not only been readily adopted in premium or sports car segment, but is also poised to witness increasing adoption among mid-segment and basic model cars during the forecast period.
The use of head-up displays in automotives has increased significantly in the recent years. The advancements in technologies have led to the development of low cost product variants in form of mobile and interactive head-up displays. The introduction of these product variants is anticipated to augment the demand for head-up displays in mid-range and basic car segments. Rising demand for comfort, luxury, and increase in standard of living are collectively expected to drive demand for head-up displays in the automotive segment during the forecast period 2015 – 2022. In addition, inclination towards advanced technology product and growing desire for smart and safer vehicles is expected to spur market momentum in the next few years.
Understanding that the sale of head-up displays is anticipated to grow comparatively more through Original Equipment Manufacturers than aftermarket, head-up display manufacturers are increasingly collaborating with car manufacturers to introduce less expensive versions of head-up displays for their integration into mid range and basic model cars. Some of the leading head-up display manufacturers include Nippon Seiki, Continental AG, Denso Corporation, Johnson Controls, Inc., BAE Systems Plc, Rockwell Collins, Thales Group, and Pioneer Corporation among others.