According to a new market research report published by Credence Research, “Event Management Software Market (By Mode of Deployment (On-premise and Cloud-based/On-demand), By Functionality (Event Planning Software, Event Registration & Ticketing Software, Event Marketing Software, Analytics & reporting Software, and Others), By Geography (North America, Europe, Asia Pacific, and Rest of the World)) – Growth, Future Prospects, and Competitive Landscape, 2018 -2026”, the global event management software market was valued at US$ 6.43 billion in 2017 and is expected to expand to CAGR by 11.2 percent over the forecast period from 2018 to 2026.
Browse the full report at “Event Management Software Market”
Product & Market Insights
Event management software helps event planners plan and manage the entire event efficiently using a single platform. Event management software automates the majority of repetitive tasks, streamlining the entire event life cycle and lowering overheads by using features such as location search and expense management. Event registration is a key aspect of event management and any error has serious implications for business profits. Event managers around the globe are turning to automated solutions that enable not only registration but also ticketing, thereby ensuring direct control of both the distribution of invitations and sales. As a result, the gradual shift of registration entry from organizers to participants was a major evolution in event management software products. With self-registration, organizers have become free to focus on other key facets of the event, thus benefiting their guests and ensuring success as planners.
Liberalization and globalization have helped business organizations around the globe to expand their footprint internationally, increasing the hosting of trade exhibitions, corporate annual meetings and summits. The continuous increase in the number of such events has led to an increase in the event management sector. This, coupled with the evolving digital habits of consumers, has increased the adoption of event management software solutions among business and event planners.
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In view of growing event management industry and increasing integration of IT technologies for event planning and management, the demand for event management software solutions will surge, offering tremendous growth potential for both business enterprises and event planners. With businesses spending hefty amount on organizing events (~2% – 4% of annual revenue) every year, vendors foresee a growth opportunity for developing solutions customized as per the needs of organizations. Key companies profiled in the research study include EventBrite Inc., Xing Events Cvent, Inc., SocialTables, EventZilla, Bizzabo Inc., Certain, Inc., Zerista, Gather Technologies Inc., Ungerboeck Software International, etouches Inc., Zoho Corporation, and among others.
By Software Type Segment (2016–2026; US$ Bn)
- Event Planning Software
- Event Registration & Ticketing Software
- Event Marketing Software
- Analytics & Reporting Software
- Others (Venue Management, etc.)
By Deployment Segment (2016–2026; US$ Bn)
By Geography Segment (2016–2026; US$ Mn)
- North America
- Asia Pacific (APAC)
- Middle East & Africa (MEA)
- Latin America