According to the latest report published by Acute Market Reports, “Global Natural and Organic Personal Care Market By Product (Skin Care, Hair Care, Oral Care, Cosmetics, Others (toiletries, deodorants, feminine hygiene products, etc.)), By Distribution Channel (Hypermarket/Supermarket, Specialist Retailers, Drug Stores, Online Retailing, Direct Selling) – Growth, Future Prospects and Competitive Analysis, 2018-2026,” The worldwide natural and organic market amounted to US$ 11,504.9 million in 2017, increasing to CAGR by 11.1 per cent from 2018 to 2026.
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The worldwide market for natural and organic personal care was pegged to US$ 11504.9 million in 2017, with CAGR expanding by 11.1 per cent between 2018 and 2026 during the forecast period. Natural and organic personal care products contain certified organic components and are essentially derived from natural ingredients and plant extracts. Various climatic conditions accompanied by shorter life cycles of organic and personal care products and vibrant characteristics of personal care producers to maintain pace with increasing market demand; companies focus on the launch, advertising and presentation of innovative natural and personal care products that, in turn, are anticipated to boost market demand during the forecast period.
The rise in the amount of natural and organic personal care products containing herbal extracts and antioxidant characteristics is also fuelling the development of this industry. The market is expected to expand at a continuous pace due to an rise in shelf room and global retail shops. In addition, an increase in the amount of aging females, accompanied by an increase in the purchasing power of females aged twenty-five and over, is also anticipated to boost demand for multiple anti-aging products, including moisturizers, creams and anti-hair fall products. However, due to the fluctuating price of raw materials, the cost-intensive process of product certification followed by labour-intensive production processes, these products are premium-priced and more expensive than synthetic personal care products, which, in turn, are expected to reduce the growth of the natural and organic personal care market during the forecast period.
The general market for natural and organic personal care is segmented by product type, distribution channel and geography. In 2017, in terms of product type, the hair care segment dominated the worldwide market for natural and organic personal care with a value-added share of around 30% and is expected to keep its dominant position throughout the forecast era. Trend indicates that companies are concentrating on the use of organic ingredients in hair care products, including coconut, marl, argan and almond, among others, due to increasing consumer knowledge of the widespread use of dangerous chemicals used in hair care products. This factor is anticipated to drive demand for hair care in the forecast period. Hypermarket / supermarket retained the biggest market share by distribution channel in 2017. Distribution through hypermarkets and supermarkets is a main success factor in the sector for natural and organic personal care. Manufacturers are moving from niche distribution channels to mainstream mass retailers, including hypermarkets and supermarkets, owing to rising customer demand for natural and organic personal care products. Hypermarkets such as Target Brands, Inc. and Walmart Stores, Inc., followed by supermarkets including Safeway Inc. and Loblaw Companies Limited, focus on extending their product portfolio and introducing innovative natural and organic personal care products into their present product portfolio. All of these variables are anticipated to increase demand for the hypermarket / supermarket segment during the forecast period.
By geography, North America held the largest share in the global natural and organic personal care market followed by Europe and Asia Pacific. Consumers’ expanding interest in wellness that includes self-care and nutrition is the prime factor augmenting the demand for this market. In addition, presence of large conglomerates in this region that includes Procter and Gamble and the Estée Lauder Companies Inc., among others is also acting as a driving factor in the growth of natural and organic personal care market in this region. In 2017, Asia Pacific was the fastest growing region owing to the increasing demand and consumption of natural and organic hair care and skin care products in India and China. In addition, smart phone penetration followed by ecommerce is also boosting the demand for this market as consumers in this region are more inclined towards buying personal care products via ecommerce by using their smart phones.
Key market players in the global natural and organic personal care market include Loreal SA, Kao Corporation, Kiehl’s, Jonhson and Jonhson Consumer Inc., The Hain Celestial Group, Natura Cosméticos S.A., Estée Lauder Companies Inc and Procter and Gamble among others.
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By Product Type Segment (2016–2026; US$ Mn)
- Skin Care
- Hair Care
- Oral Care
- Others (toiletries, deodorants, feminine hygiene products, etc.)
By Distribution Channel Segment (2016–2026; US$ Mn)
- Specialist Retailers
- Drug Stores
- Online Retailing
- Direct Selling
By Geography Segment (2016–2026; US$ Mn)
- North America
- Asia Pacific (APAC)
- Middle East & Africa (MEA)
- Latin America